Check out this MSNBC article to read more about the different ways nonprofits are harnessing social media to spread their message, organize, fundraise, and increase the sense of involvement and participation among their supporters. Crowdsourcing describes the way individuals and organizations are utilizing online social media to invite mass collaboration. As Joe Rospars, Barack Obama’s media expert, points out, “fundraising now flows from engagement — it’s no longer enough to simply believe in the cause. Now it’s critical for people to participate in a cause, and feel like they've had some input, before they decide to help it pay for stuff.
Monday, September 15, 2008
Nonprofits & Crowdsourcing
Check out this MSNBC article to read more about the different ways nonprofits are harnessing social media to spread their message, organize, fundraise, and increase the sense of involvement and participation among their supporters. Crowdsourcing describes the way individuals and organizations are utilizing online social media to invite mass collaboration. As Joe Rospars, Barack Obama’s media expert, points out, “fundraising now flows from engagement — it’s no longer enough to simply believe in the cause. Now it’s critical for people to participate in a cause, and feel like they've had some input, before they decide to help it pay for stuff.
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