What's the purpose of an editorial?

Responses to the media survey that we sent out were mostly focused on event coverage and advertising-- but what about opinion pieces? Editorials focusing on the nonprofit community have appeared in several local publications this summer and have left us with some questions: What's the goal of an editorial? Should you have the opportunity to give input before the piece is published? Is it appropriate to respond to an opinion piece? How would you go about doing so? What's the best way to continue discussion about a hot topic?


Here are two examples of opinion pieces that discuss nonprofits:
Village of Cooperstown Library
Taxing Utica Nonprofits



Even if your organization hasn't been the focus of an editorial, you probably have some opinions of your own in response the the questions raised. What do you think the purpose of an editorial is? Share your comments by clicking below.