Community in the 21st Century

Check out this short article on "Weaving a Tighter Web 2.0" by Mike Musgrove from The Washington Post. He uses several examples of sites that are incorporating more "cross-pollinating features" that make it easier for users to access and share content with each other. From online gaming to photo sharing, online communities are becoming stronger every day. The possibility of using online networks to benefit your organization is exciting, but it's easy to become overwhelmed when exposed to the dozens of websites and tools under the Web 2.0 category. Try to explore your options and experiment; don't get too distracted by the unfamiliar language. As Jeffrey Housenbold, the chief executive of Shutterfly says, "Social networking is just this era's new way of saying community."