Thank you to our speakers, Paul Adamo, Tara Collins and Mike Stein!
Presenations and Video Available!
The Leatherstocking AEA program featured an engaging discussion about defining fund development and marketing in nonprofit operations, including their overlap and how to improve the partnership in these two areas. The presentation began with Paul Adamo, Vice President for College Advancement and Executive Director, College at Oneonta Foundation. In Paul's presentation (available here), he discussed his key fundraising factors and tips, as well as how marketing is involved. You can watch Paul relate his fundamentals here. In this video, Paul asks participants why people should give their nonprofit money. Lastly, Paul stresses the importance of your board in fundraising in this video.
The second portion of the program featured Tara Collins, Communications Director at Watershed Agricultural Council. In Tara's presentation (available here), she defines marketing and relates about the importance of marketing strategy. Watch here as Tara defines and stresses marketing strategy. Watch here as she elaborates on strategy and shows an example from Watershed Agricultural Council. Her presentation also addressed how to make the most of your efforts, and includes a number of linked resources.
The final portion of the program featured Mike Stein, Vice President of Development at Bassett Healthcare Network, discussing the partnership between marketing and fund development. He discussed how they often seem to compete with each other rather than build on their partnership. His suggestions for this issue included bringing both sides together through a planning and implementation, as well as ongoing communication. He also stressed recognizing the different goals fund development and marketing have, and figuring out the commonalities.
Thank You Again To Our Panelists!
Paul J. Adamo, Vice President for College Advancement and Executive Director, College at Oneonta Foundation
Mike Stein, Vice President of Development, Bassett Healthcare Network
Tara Collins, Communications Director at Watershed Agricultural Council
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