Bringing the Power of Nonprofits to the People through Big Media

A recent article relates a how the Houston Chronicle, utilizing technology from good2gether, has launched the Do Good Channel on Chron.com. good2gether is a CCSNYS partner, and Founder/CEO Greg McHale was the recent keynote speaker at our Money for Mission conference. For those of you wondering where you access the Do Good Channel from the newspaper's homepage, click on the Hurricane Ike Victims Need Your Help button on the right rail. As you can imageine, the development of this resource is a huge success for nonprofits. It validates nonprofits as essential resources and sources of information for everyday readers. A win-win for everybody, nonprofits gain tremendous exposure and the Houston Chronicle has more content and resources to provide their readers.

Our recent media panel program has opened a new door between nonprofits and our regional media. Does our future have the possibility of a Do Good Channel in The Daily Star or Press & Sun-Bulletin? Or how about a video channel for nonprofits with News Channel 34? Let's bring this idea to the attention of our media, and show how we can make this a win-win for us all.