November 23, 2011, 11:04 am
By Cody Switzer
Only 4 percent of donors had given online in 2001. This year, about 65 percent have given to charity through the Internet.
That’s one of the comparisons made in a new graphic from Network for Good, a fund-raising and volunteerism Web site that celebrates its 10th anniversary this month.
In 2001, the average donation through the site was $226. But this year the average gift is $73, a change that Network for Good interprets as a sign that online giving has “gone mainstream.”
Here’s the full graphic:
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