Job Opening: Director of Marketing and Communications, Cooperstown

Our Cooperstown-based client is seeking a Director of Marketing and Communications to provide leadership for their organization at the senior level, by overseeing all marketing, design, media and community relations locally, regionally and nationally. Through creative and grassroots promotional efforts, you will increase the organization’s visibility as a cultural tourism and educational destination. This is an opportunity to serve as a working ambassador to the organization and the region. As a member of the management team, you will build and maintain trustful relationships with other managers, volunteers, staff and the community

The ideal candidate will be an individual who is looking for a longer term opportunity with a prominent institution. You must be a true team player who is collaborative in nature, yet holds responsibility and accountability for your decisions. A commitment and dedication to being accessible to the region is required.

Primary responsibilities:

• Develop, execute and evaluate marketing strategy.
• Plan and implement overall communications efforts to advance via press, media, community relations, special events, print and electronic media, etc.
• Manage the overall aesthetic vision and graphic identity, and oversee production of all collateral materials, web presence, advertising, promotional programs, institutional signage and press relations.
• Partner with outside firms which manage PR, print and design projects.
• Contribute to institutional planning.
• Undertake marketing research in support of institutional growth; produce summary reports and recommendations.
• Develop and manage staff and resources of the department; evaluate staff needs; direct, coach and/or counsel staff; promote and manage volunteer relationships.
• Write departmental and institutional budgets, practice effective financial planning, craft and maintain vendor relationships, accomplish goals within allotted expenditure.
• Represent the institutions in the industry and the community, participate or lead cooperative ventures involving marketing, to the benefit of the institutions.
• Direct the efforts of consultants and/or contractors working on behalf of marketing and communications for the institutions.
• Collaborate with other departments on initiatives, projects and goals.
• Maintain high standards of professionalism and conduct oneself in a manner which will consistently enhance the prestige and credibility of the organization.
• Other duties as needed or assigned.

Key attributes, skills and abilities:

• High energy
• Sincere
• Strategic thinking
• Exceptional interpersonal communication skills, both written and verbal
• Outstanding follow up
• Solid work ethic
• Diplomatic
• Initiator
• Timely and deadline-oriented
• Business oriented and logical thinking
• Focused
• Multi-tasking

Qualifications:

• BS in advertising, marketing, communications or related field required. MBA or related master’s degree preferred
• Proven experience developing and implementing an integrated marketing and communications program
• Successful record of building community relationships and promotional partnerships.
• Prior management experience – projects and staff
• Demonstrated record of success in formulating creative campaigns and brand management. Well versed in all forms of media, including the web, print and broadcast.
• Skilled in the use of direct e-mail, interactive/online marketing including social media, guerrilla marketing and promotional tactics
• Experience desirable in a cultural, arts or travel organization highly preferred

If you meet all of the qualifications and are willing to be based in New York’s beautiful Leatherstocking region, please submit resume and cover letter as Word documents to:

Alison Rosenblum, MBA

Strategic Resources

arosenblum@strategic-resourcesinc.com

Our client is an Equal Opportunity Employer.